Electronic Shelf Labels
Accurate Pricing Without the Labor
Paper labels waste time and price mismatches create distrust. ESLs fix both, but only when they’re properly integrated with your POS and supported long term. BMC helps you deploy ESLs the right way so pricing stays accurate, ad changes disappear, and staff get time back without creating new operational headaches.
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We’ve established long-term partnerships with top hardware and software vendors to provide cutting-edge, contemporary POS solutions for the retail and hospitality industries.
The Hidden Cost of Paper Tags Adds Up Fast
Manual tag changes create labor waste, pricing mistakes, and promo execution gaps that show up at checkout and in margins.
Manual Price Changes Eat Labor
Printing, sorting, and swapping tags turns every ad cycle into busywork. ESL pushes updates in minutes, so staff stays on service and the sales floor.
Price Disputes Slow Checkout
When the shelf price and register price don’t match, lines stall and overrides pile up. ESL keeps shelf pricing synced to the system, so checkout stays smooth.
Promos Slip and Margins Leak
Late tag swaps and missed removals leave the wrong deal on the shelf. ESL updates promo pricing on schedule and flips back automatically when the promo ends.
Fast Pricing Needs Faster Labels
When prices change often, paper tags fall behind and stale labels linger. ESL keeps every shelf current in real time without rushing staff or missing updates.
Who BMC's Electronic Shelf Labels Are Built For
ESLs fit best where pricing changes frequently, labor is tight, and shelf accuracy matters every day.
Independent Grocers and Small Chains
High SKU counts and weekly ad changes make pricing labor expensive. ESLs remove repetitive tag work and reduce errors.
Liquor Stores
Price visibility matters. ESLs help keep shelves and registers aligned during frequent price updates and promo windows.
Non-Fuel Convenience Stores
Lean staffing and high throughput make tag swaps disruptive. ESLs keep pricing accurate without slowing down daily operations.
ESL That Stays Aligned With Your POS
BMC installs, integrates, and supports ESLs so the system stays stable and pricing stays consistent from shelf to register.
Price Updates Flow From the POS
Pricing changes are managed in the POS and pushed to ESLs automatically, reducing shelf mismatches and eliminating manual tag updates.
Promotions Execute on Time
Schedule promo pricing in the POS so ESLs update on cue and revert automatically when the promotion ends.
Storewide Rollout and Staff Training
BMC trains staff on assigning tags, handling exceptions, and maintaining accuracy so ESL workflows stay simple and consistent.
Support That Continues After Go-Live
Local and remote support helps stores troubleshoot quickly and keep ESL performance reliable as pricing and assortments change.
See Whether ESL Makes Sense for Your Store
ESLs can save real time and reduce pricing errors, but only if the numbers and workflows make sense for your operation. We’ll walk through store fit, rollout effort, and expected impact.
How ESL Rollouts Work With BMC
A clear rollout plan reduces risk, shortens time to value, and keeps your team confident through implementation.
Step 1
Store Fit and Layout Planning
Review SKUs, ad frequency, zones, and label formats.
Step 2
Install and Integrate
Install infrastructure, connect to POS, validate pricing sync.
Step 3
Train, Launch, Support
Train staff, go live, and support through stabilization.
All the ESL Features That Matter Day to Day
ESLs are only valuable when they stay accurate, stay readable, and stay easy to manage across departments and locations.
Central Price Management
Manage price changes in one place so shelf pricing reflects the same source used at checkout and in reporting.
Reliable Storewide Updates
Push updates across the store without chasing sections, avoiding missed tags that create pricing disputes and overrides.
Clear, Readable Shelf Displays
E-ink labels keep pricing visible, readable, and consistent, including unit price and promo indicators where needed.
Faster Ad Changes and Resets
Reduce the weekly labor cycle by removing printing, sorting, and swapping tags across departments and endcaps.
Ongoing Support and Maintenance Plan
Support prevents long-term decay. Training and service keep tag assignments accurate and the system running reliably.
What Improves When Pricing Stops Becoming a Weekly Project
When pricing updates are automated and accurate, teams work faster, customers trust the shelf price, and promos run cleaner.
Fewer Pricing Disputes
Reduce overrides and awkward checkout moments by keeping shelf and register pricing aligned through POS-connected updates.
Less Labor Spent on Tags
Cut hours spent printing and swapping paper labels so staff can focus on service, stocking, and merchandising.
Cleaner Promo Execution
Make promos start and stop when they should, reducing margin leaks from late tag removal or missed updates.
More Consistency Across Locations
Keep pricing consistent across stores and departments by managing updates centrally instead of relying on manual changes.
Frequently Asked Questions
Need a Support?
They can be, especially if you run frequent price changes, weekly ads, or complex promos. The best test is comparing labor hours and pricing disputes against the investment and rollout effort.
Battery life depends on label type and update frequency. Many systems are designed for multi-year use, but planning for maintenance cycles and replacements keeps performance consistent long term.
Yes, but integration quality matters. The goal is POS-driven pricing that stays aligned at checkout. BMC focuses on setup, mapping, testing, and training so updates remain reliable.
Beyond tags, costs can include infrastructure, installation, integration work, training, and support. A clear rollout plan avoids surprise expenses and prevents systems from degrading after launch.
Yes. Pilots can validate readability, workflow fit, and update reliability in a real aisle. The goal is proving impact before expanding, with a rollout path that stays operationally manageable.
Make Pricing Updates Automatic Without Disrupting Daily Operations
If paper tags keep stealing hours and pricing errors keep showing up at checkout, ESLs may be the fix. We’ll map store fit, rollout scope, and support needs.
